49. Conduct a health fair
By Millie Cuevas for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Conducting a health fair is a great way to inform and educate your patients to help them better manage their wellbeing. To keep it simple for you, your customers, and any partners you may bring in, conduct health […]
66. Send introductory letters to physicians
By Megan Moyer for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series As one piece of the healthcare continuum in your community, it’s a great idea to become familiar with local physicians. Establishing a relationship with them will benefit both parties and ultimately your patients too. Start by using an […]
8. Conduct a customer survey
By Beth Maas for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Conducting a customer survey has many benefits for you as a professional, for your pharmacy as a business, and for your patients. Although it might seem daunting to launch the survey process, taking this opportunity to touch base […]
3. Greet customers as soon as they enter your store
By Lisa Lopez for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series You can start your customers’ experience off on the right foot with a smile and greeting as soon as they enter your store. A friendly voice and a warm smile can change a person’s mood, especially if they aren’t feeling well. […]
69. Determine your points of differentiation
By Sean Grudzinski for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series I have heard many times from retailers, “How can I compare to or compete with Wal-mart?” Many retailers struggle with that question. Let’s be honest, it would be difficult to “out Wal-mart” Wal-mart. The question should not be “How can I be […]
28. Evaluate your competitors’ strengths and weaknesses
By Steve Choate for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series When was the last time you SWOT′ed? No, I do not mean swatting flies or mosquitos! I mean, when was the last time you looked at your major competitor to understand their Strengths, Weaknesses, Opportunities and Threats? When […]
7. Thank every customer for their business
By Michele Feldner for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Thanking every customer for their business seems obvious, doesn’t it? But how many times are you at a store and the cashier doesn’t thank you at the end of making your purchase? It seems to be happening more and more. Thanking […]
47. Promote new items
By Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series How do you let customers know about new items in your store? For every retailer, the answer may be different, but the opportunity is the same. New items – whether they are new to market launches or simply […]
15. Rotate your endcaps every 45 to 60 days
By Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Endcaps present an exciting opportunity for pharmacies to build impulse and add-on sales. But you have to approach your endcaps strategically, and there are some dos and don’ts that can contribute to your success: DO choose a theme […]
70. Resize your department based on market needs
By Tara Kaifesh for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series If you’re following your planogram recommendations to a T, you might want to take some time to review your departments and see if your current sizes are meeting the needs of your store. If not, it might be […]