by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips
Consumers recognize that sun care is a year-round need and the category has evolved in recent years with more options. See below for important updates you should make to your department.
Of the adult sun protection products recently launched, two-thirds have a sun protection factor of 45 or higher.1 This trend shows no signs of slowing down as people continue to learn the benefits of sun safety and practice healthy skin care routines. Download the “How to Select a Sunscreen” infographic from the American Academy of Dermatology or ask manufacturers or your wholesaler for educational materials that you can place in your sun care department to help consumers navigate their choices and select the right product for their individual needs.
- HRG made a significant change to the sun care category Fine Lines to reflect shifting consumer behavior. A “face” Fine Line has been added to each subcategory and new subcategories, therapeutic/beauty sun protection and mineral/natural sun protection, have been added based on these shopper-desired attributes:
- Beauty/Cosmetic — hydrating, tone-correcting, tinted
- Therapeutic — dermatologist recommended, sensitive skin, noncomedogenic
- Natural and Botanicals — free-from certain ingredients, plant-based, recycled packaging
- Minerals — physical barriers such as zinc oxide and titanium dioxide
Follow your TEMPS planogram to organize sun care products according to these new distinctions. This will make it easier for shoppers to find the item they need based on the purpose they are trying to satisfy.
- Several new sunless and after-sun products have been added to the TEMPS planogram for sun care. The new after-sun products come in various forms and have different attributes, to appeal to consumers needs. Understand the different distinguishing attributes among them so you can best counsel patients who are likely to be confused by the number of options available.
- HRG’s proprietary Tri-PAC™ Data, 52 weeks ending 05/31/2022