Waukesha, Wisconsin — April 20, 2021 — Health Mobius has named HRG its content partner to streamline, normalize, and increase consistency of data presented as part of Health Mobius’ eMarketplace solutions. Health Mobius offers a retail portal to connect retailers to distributors and manufacturers of home healthcare products, devices, and equipment, helping retailers expand their product selection virtually, and manufacturers expand their distribution potential. The company wanted to help its suppliers quickly identify content partners who could more efficiently scale and deliver product content to eMarketplace. HRG is the preferred partner to assist manufacturers in ensuring their brand meets the highest standard by providing consistent, accurate product information and high-quality digital images.
Those manufacturers that engage HRG to provide the content for eMarketplace will ensure their brand benefits from HRG’s 20+ years of proven procedures and processes for user-friendly web content, plus those products will be featured near the top of the associated category page. Kamal Haddad, CEO of Health Mobius, said, “Our relationship with HRG ensures that our supplier community will have the best possible presentation of their products and solutions. At the same time, the uniform item descriptions and professional images will enhance the user experience, allowing customers a more easy and reliable navigation of the assortment available.”
HRG participated in a thorough selection process. Dave Wendland, vice president strategic relations for HRG, stated, “HRG won this engagement because our Data Assets team is very knowledgeable and experienced in creating business rules and procedures for transcribing product package information and capturing product images to make online shopping as close to the in-store experience as possible. The content we provide is going to improve customer interaction on the site.”