DATA & ANALYSIS – HRG.danzarwell.com

Make data work for you with HRG’s proven image and content management processes and expert analysis. Fuel decisions with market insight intelligence to build successful sales, marketing, and product development strategies. Protect brand integrity with reliable product information management for print and digital needs.

Explore HRG

Brand integrity and overall data administration is made easier with wide-ranging product information management (PIM) services steered by HRG’s retail experts and analysts. Protect your revenue streams and ensure all departments have access to reliable, consistent information for all uses — including digital, print, and within other systems.

Images & Content

Ensuring your brand is always well represented in-store, online, and in promotions and media is why you trust your brand with seasoned professionals like the team of specialists at HRG who know how to capture high-quality product images and accurate, current content.

Need to populate your e-commerce site with HBW product images? Retailers and wholesale distributors rely on ImageBase^TM, HRG’s proprietary database of HBW and home healthcare 2D and multiple-perspective product images and package content. Contact us for access.

Data Normalization

Normalizing disparate data — from numerous sources, in various formats, with different codifications, keywords, or nomenclature — can be challenging, time consuming, and likely not the best use of your time. HRG uses tried and tested processes to bring data together and normalize it to simplify use and/or analysis — which we can also perform.

Standards and Attributing

Whether it’s accurately codifying data for industry standards organizations or retail benefit administration programs; standardizing internal or external product nomenclature; or defining the attributes to collect, target, or utilize in e-commerce applications; HRG is highly-skilled at organizing and analyzing massive amounts of data to meet your needs.

Setting your retail strategies using performance and market data will give you greater confidence that you’re on the right path to reach your goals.

Category & Subcategory Management

Find opportunities for growth or SKU rationalization within independent pharmacy with HRG’s proprietary PAC™ data — a view of health, beauty, and wellness item performance. Interested in a different channel? Provide your data and/or we can attain syndicated data to get the market intel you need.

Supply Chain Intelligence

Get an accurate picture of product movement from distribution to retail shelves with HRG’s proprietary PAC data. HRG retail experts will collaborate with you to determine the action steps necessary to accelerate growth and prepare for the always-changing retail market.

If you are an IN.store customer, ask us about Benchmark Performance Analysis — a review of national and store-specific data provided in a twice-a-year report to help you increase front-end profits.

Custom Analysis & Pricing

Trust strategic pricing for your entire product portfolio from HRG experts who base their recommendations on market research and retail knowledge.

PROJECT SPOTLIGHT

The Need

Private label products were underperforming and needed updated images and product content for the retailer’s e-commerce website.

The Solution

HRG digital assets specialists used best practices to record package content while HRG photography experts captured the private label items both to document as well as to provide lifestyle/in use imagery to improve brand presence and the shoppers’ online experience.

The Response

“We looked at the change in same-day delivery and in-store pickup sales after the webpages were updated and benchmarked against the change for total private label and total assortment. The private label products HRG provided product content for saw a lift of +88%.

Senior Analyst, Private Label Products Major Drug Chain Retailer

The Need

Ensuring supplier-submitted product data for the retailer’s e-commerce site is ready for publish.

The Solution

After learning the retailer’s business rules and guidelines, the HRG team built processes to streamline quality assurance without compromising accuracy.

The Response

“HRG has become an extension of our team, helping us accelerate getting products on our e-commerce site to optimize digital penetration of sales.”

Manager Digital Services
Major Drug Chain Retailer