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Independent Pharmacy Research Study Report

IPRS cover

In 2012, HRG released the groundbreaking study, Independent Pharmacy Shoppers: Who, What, and Why?. In addition to getting the perspective of independent pharmacists on their business and shoppers, independent pharmacy customers were surveyed. The subsequent report identified shopper behavior, purchase preferences and practices, and areas where engagement could be enhanced. Eight years later, the ever-changing retail […]