Beauty is in the brow
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Twenty years ago, Billion Dollar Beauty founder Natalie Plain was working in Los Angeles as a television producer when an eyebrow shaping appointment resulted in newly defined brows that altered her appearance. Fascinated and excited by the transformation, she began producing […]
Making sun protection part of a daily routine
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News According to the American Academy of Dermatology Association, “protecting your skin from the sun can reduce your risk of developing skin cancer, sunburn, and premature skin aging like age spots, sagging, and wrinkles. If you’ve had skin cancer, sun protection can […]
The beauty segment is on the rise
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s good news when it comes to the beauty category — sales are trending up. According to Accelerated Analytics — a company focused on helping brands improve their sales and inventory management by collecting, harmonizing, and then reporting on retail point […]
When passion fuels product development
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Standing out in the beauty category is no easy feat, but the Meraki brand has a clear differentiator: the hair care line is infused with crystals to provide additional benefits to what are already non-toxic and cruelty-free products. Thanks to the background of […]
Standing out using social media
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News To say standing out in the beauty segment is tough is an understatement. There are the large, well-known, “legacy” brands and then a multitude of smaller brands with a variety of niches. Most smaller brands have to be savvy with their marketing […]
Expanding your e-commerce footprint
by Dave Wendland, vice president strategic relations, as seen in America’s Pharmacist As the NCPA Digest (sponsored by Cardinal Health) has reported for the past several years, independent pharmacies are increasingly bolstering their web presence and introducing e-commerce. More than nine in 10 use Facebook to establish an interactive web presence with their patients and […]
Taking healing into your own hands
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The origin story of Element Apothec is like many other entrepreneurial endeavors, a product was developed and the company created because the items that were available on the market didn’t meet the need. In the case of Element Apothec, CEO and co-founder, […]
Catering to men’s needs in skin care
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a focus on fragrance and men’s skin care, Judah Abraham, founder and CEO of Slate Brands, says the company’s goal is to bring innovative products to the market. Their first in-house brand, a men’s skin care brand, Insanely Clean, was launched […]
Finding gaps in the market can lead to further growth
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s well established that the majority of new product launches don’t last in the market beyond the year of introduction. To beat the odds and develop a product that has a long life, it’s best to find gaps in the market and […]
Trends touchbase
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s the time of year for predictions and trend forecasts and the beauty industry is no exception. Following are the perspectives of connections made through the Cosmetic Executive Women (CEW) organization — fellow member, Angela Umelo, cosmetic chemist, product developer and founder […]