Monthly Retailer Category Tips — Skin Care
by Cat Renwick, category analyst, part of Monthly Retailer Category Tips While independent pharmacies tend to excel in therapeutic skin care items, don’t overlook the advantages to your business of serving consumers looking for skin care products offering beauty benefits. These product types become part of a consumer’s skin care routine/regimen, which means recurring, additional basket […]
Single Source of Truth: Utilizing AI for data capture efficiencies
This blog series about a single source of truth for product content is based on the webinar, Let’s Get Digital, presented for the CHPA Academy in March 2024. by Lisa Lopez, HRG data assets manager Data is captured many different ways and artificial intelligence (AI) is getting a lot of buzz. AI is an amazingly impressive […]
Expert Space Management
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series In the retail industry, space management is a term often associated with optimizing the space within a store for sales. That means departments, displays, and products are merchandised in ideal areas so customers can easily find and […]
Single Source of Truth: Data governance
This blog series about a single source of truth for product content is based on the webinar, Let’s Get Digital, presented for the CHPA Academy in March 2024. by Lisa Lopez, HRG data assets manager How data is formatted, consumed, stored, and dispersed both internally and externally matters! Having a single source of truth includes the […]
Monthly Retailer Category Tips — Feminine Care and Family Planning
by Tara Kaifesh, category analyst, and Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Read on for tools and tips to reenergize your feminine care and family planning departments! In early 2024, Option 2, an emergency contraception product, was launched. In April 2024, Opill, a full prescription strength over-the-counter birth control pill, became […]
User-friendly fixture planograms
From the desk of Kelly Zygowski, category analyst, for the Focus on Fixtures blog series When creating the vision for your in-store display at retailers, your focus is where products and graphics are placed to attract attention of customers and for ease of shopping. Once you’ve established placement and appearance, the next step is digging into the details […]
Single Source of Truth: Barcodes — not so simple and straightforward
This blog series about a single source of truth for product content is based on the webinar, Let’s Get Digital, presented for the CHPA Academy in March 2024. by Lisa Lopez, HRG data assets manager A single source of truth for product content is the optimal state — the most accurate, up-to-date, and approved descriptions […]
Eliminate planogram inaccuracies to avoid lost sales and profits
By Holly Jablonowski, business administration manager For a seamless set or reset experience, not only do the products have to fit in the parts & pieces (trays, holders, etc.) used, those parts & pieces need to fit so there are no surprises during at-shelf execution. Think of all the partners involved in a reset: brands, […]
Monthly Retailer Category Tips — Oral Care
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Promote the array of items you carry to address customers’ oral care needs, from items that support oral health to those that are designed for aesthetic enhancements. The teeth whitening market is expected to continue to grow, according to a Skyquest research report. They cite […]
Monthly Retailer Category Tips — Vitamins & Dietary Supplements
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Try specific strategies to attract the different demographic groups shopping for vitamins & dietary supplements. According to L.E.K. Consulting, baby boomers are the most frequent users of vitamins & dietary supplements (VDS), with 50% indicating they take at least one supplement a day. L.E.K.’s report also […]