Waukesha, Wisconsin — June 7, 2022 — HRG’s Dave Wendland, vice president strategic relations and member of the owner group at HRG, will be the presenter of the Consumer Healthcare Products Association (CHPA) upcoming webinar for the CHPA Academy, “Dissecting the Market Basket by Journey.” The webinar is on June 29 at 2:00 p.m. EST. Registration is open.
The webinar will describe the growth in consumer-driven self-care practices, offer an understanding of shopper health and wellness purchase intents, and showcase fresh approaches to influencing shopper behavior. Shoppers’ purchase behavior can inform manufacturers’ and retailers’ approaches to category management, product development and messaging, and promotional practices, among other factors.
Wendland stated, “As a 30+ year advocate for consumer-driven healthcare, longstanding member of the association, and previous CHPA board member, I’m excited to contribute to the prestigious CHPA Academy curriculum to help its supplier members work alongside their retail industry partners and best position themselves to capture and increase sales across the different self-care consumer segments.”